[Source: Sports Seoul]
During the change of seasons, the temperature difference between day and night is significant.
Due to this, the condition of skin and hair easily deteriorates because of dry air and external stressors.
Therefore, rather than repeatedly using a single product, ‘Bespoke Care’ managing routines according to specific functions and conditions is an emerging trend as a viable alternative.
‘Bespoke’ was originally a tailoring term referring to a method where a customer customizes their order. In the beauty market, bespoke means managing skin and hair conditions by combining products and application methods to fit individual needs.
‘Monclos’ has introduced a ‘3-Step Bespoke Care Routine’ for damaged hair during the transitional season.
The products included in this routine are as follows:
1. ‘Velvet Nourishing Treatment’
2. ‘Keratin Bonding Hair Pack Treatment’
3. ‘Super Silky Essence’ A total of three types.
[Source: Monclos]
First, the ‘Velvet Nourishing Treatment’ is a product used in the daily care stage.
It plays the role of maintaining basic conditions by supplying moisture and nutrients to the hair after shampooing.
Avocado oil and peptide ingredients help in managing damaged hair.
[Source: Monclos]
In cases where hair damage is severe, the ‘Keratin Bonding Hair Pack Treatment’ is utilized.
Intensive care 1–2 times a week is recommended, and by applying its own patented ingredient, low-molecular fermented soy protein, and keratin, it helps improve the hair structure and can be used in conjunction with daily care.
[Source: Monclos]
Lastly, the ‘Super Silky Essence’ contains herb extracts and plant-based oils.
This serves to improve damaged hair cuticles and add gloss.
It can be utilized before or after blow-drying, or after all styling has been completed.
[Source: Sports Seoul]
A representative from Monclos stated,
“We have organized our product line to enable step-by-step management tailored to hair conditions, and we plan to expand our related product groups in response to the demand for customized hair care.”